Social Media Manager

Job Details

What does a Social Media Manager do?

You are in charge of representing Tyson Foodservice across social channels as the sole voice of the brand. You respond to comments, compile campaigns and create content. You provide the foodservice organization with the guidance needed to enhance our online presence; improve website traffic and optimize awareness and brand engagement. You will grow our business through social networks such as Facebook, Instagram, LinkedIn and Twitter and leverage social listening to capture brand sentiment, customer attitude & usage and inform product innovation.

Responsibilities

Manage and help to create marketing content to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts from audiences, stakeholders and customers)Cultivating and engaging an online community, fostering positive relationships with followers, and implementing strategies to enhance brand presence and customer satisfaction across various social media platforms.Build and nurture social media platform-specific communities and audiencesSupport SEO strategies by understanding keyword priorities and how they integrate into content marketing plansSupport marketing automation strategies by understanding top of funnel engagement tactics that feed nurture marketing programsAssist in link building campaigns in coordination with Tyson Foodservice SEO and marketing automation goalsProvide analysis and recommendations as the program evolves and can be reviewedResearch and administer social media tools on a daily basis in support of Tyson Foodservice social media strategyMonitor and evaluate social media results on a daily basis in coordination with goals and benchmarksCommunication to team and management on project development, timelines, and resultsWork closely with the other team members to meet marketing and digital goalsKeep pace with social media and internet marketing industry trends and developments

Requirements

BA/BS degree in Marketing/relevant field or 4 years of relevant experience accepted in substitution of degree.2+ years of B2B social media experience with track record of increasing responsibility prefered.Social Media Strategist using social media for brand awareness and impressionsExcellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practicesExperience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) and popular social media management tools (Sprinklr, Sprout, etc)Experience with website and social analytics using variety of tools including Google or Adobe analytics, and native social analytics platforms (Facebook Business and Analytics Manager, LinkedIn Campaign Manager, etc)Experience working with CMS and building/administering content in CMS environmentsUnderstanding of SEO and web traffic metricsExperience with doing audience and buyer persona researchGood understanding of social media KPIsExcellent multitasking skillsCritical thinker and problem-solving skillsTeam playerGood time-management skillsGreat interpersonal, presentation and communication skills

Relocation Assistance Eligible

No

Work Shift

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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