SVP, Marketing Customer Lifecycle & Personalization

TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the launch of our successful streaming platform ViX.

Televisa-Univision TelevisaUnivision is looking for an SVP of Lifecyle Marketing who will develop and execute a world-class consumer lifecycle marketing programs for its streaming businesses by maximizing subscriber LTV and minimizing churn.

ABOUT YOU

The ideal candidate will develop data-driven approaches to: Drive more frequent and lengthy engagement with ViX streaming content; create more personalized, timely and value-add relationships with consumers/subscribers; develop right pricing and promotion strategies to maximize engagement and retention at the most optimal ROI; lead all cross-selling and up-selling opportunities for consumers to engage with all ViX streaming content AVOD and SVOD; turn most loyal consumers into advocates.

Your Day-day

You will lead all lifecycle marketing initiatives for Univision’s direct to consumer streaming businesses, driving CRM, marketing technology, pricing and customer care strategy. Collaborate with the Customer Acquisition team to ensure seamless customer experiences, engagement and retention. Working closely with Data & Analytics department translate predictive customer models into actionable tactics and bottom-line growth. Develop and implement strategies and best practice to improve and optimize against churn. Innovate and implement test and improve strategies across channels and creatives to drive scalable results. Analyze performance and relentlessly A/B test against KPIs: CTR, open-rates, NPS, and LTV. Share campaign learnings with the broader org to drive continuous improvement. Lead user engagement teams in the management and optimization of retention efforts across platforms (e.g. iOS, Google Play, Amazon, Roku, Samsung) Monitor, optimize and report performance on acquisition, retention and winback initiatives Develop test plans and experiment with new user acquisition, engagement, retention and winback initiatives, then analyze performance to identify the highest impact opportunities. Work closely with programming team to understand the type of content required to grow engagement and long-term usage. Collaborate with Partnerships team to influence introductory, retention and winback offer pricing. Lead CRM and marketing technology strategy and roadmapping, coupled with understanding the data to improve their campaigns and initiatives, with a lens of automation for the long term. Guide the Care Team in opportunities for further efficiency and automation efforts with the latest and greatest tools and practices. Build and mentor a talented team growing their own analytical, communication, and leadership skills.

You Have

Proven track record of success leading consumer lifecycle marketing initiatives, including customer adoption/nurture and retention programs hailing from an analogous D2C subscription business Depth of expertise overseeing end-to-end marketing programs within multiple channels, email, mobile, social etc. Previous successful experience in developing and implementing successful CRM strategies with back-end system knowledge Strong understanding of turning Customer Service into Customer Success and how to best retain subscribers Demonstrated track record with engaging consumers directly through social/digital channels A data- driven cross-functional thinker with superior quantitative and analytical skills and ability to use insights and analysis to guide strategies and make decisions A sophisticated strategist with strong technical expertise and organizational capabilities in project and campaign management, market research, communications evaluation, data modeling, relationship skills, and commercial awareness Strong knowledge of marketing tech stacks including Braze, Google Cloud, Kochava and predictive machine learning based analytics, like churn propensity modelling Demonstrated expertise in D2C based business models, data analytics, customer segmentation and business modeling Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization Experience with managing relationships across a matrixed organization Affinity and appreciation for the Hispanic Audience

Eligibility Requirements

Must be willing to work from Miami, FL, New York, NY or Los Angeles, CA Employment/education will be verified Applicants must be currently authorized to work in the United States on a full-time basis

Our Benefits

TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.

Exact compensation may vary based on skills, experience, and location. Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position.

Salary Range: $250,000- $340,000 + Benefits

Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.