Senior, Media & Social Marketing Manager - Brand Marketing

Why USAA?

Let’s do something that really matters.

At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.

We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

The Opportunity

We are seeking a dedicated Senior Media & Social Manager for Brand Marketing. In this role you will help ensure USAA’s brand is healthy and strong by supporting Brand Marketing with national video planning and on-going optimization. This role will be responsible for planning and continually optimizing national video investments in linear, digital, and social video across a variety of networks and platforms. The right candidate will have experience planning large national video investments and using analytical tools to continually optimize such as iSpot and EDO.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in the following location: San Antonio TX.

Relocation assistance is not available for this position.

What You'll Do

Develops and optimizes complex, multi-channel strategies; and develops moderately complex multichannel media strategies.Collaborates with Media Team to translate and interpret business intelligence and internal client objectives prior to guiding media agencies.Collaborates with internal stakeholders and management to understand the parameters for developing media strategies.Socializes media recommendations to partners and/or management (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).Ensures all necessary client media plans are implemented correctly and in a timely manner.Manages moderately complex budget plans.Communicates status with management and internal/external partners as needed.Serves as a primary resource to team members on escalated matters of an unusual nature.Applies advanced knowledge of social and digital marketing principles. Subject matter expert in primary channel.Effectively directs agencies to ensure alignment with goals and prioritization.Applies an advanced understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What You Have

Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.6 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 3 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.Advanced knowledge of digital or social marketing industry and practices.Experience influencing business decisions.Experience facilitating and/or participating in cross-functional teams.Experience collaborating with key stakeholders.Advanced knowledge of Microsoft Office, Word, Excel and PowerPoint.Advanced knowledge on impact of social marketing to an omni-channel experience.

What Sets You Apart

Minimum of 2 years experience planning national video investments for large budgets.Familiarity with analytics tools including Mixed Media Modeling, iSpot and EDO.US military experience through military service or a military spouse/domestic partner.

The above description reflects the details considered necessary to describe the principal functions of the job Experience and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What We Offer

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $99,160 - $189,530.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.