Copywriter

Copywriter [Remote or In-Office]Content is king. Soooooo, that would make our copywriters "kingmakers." As such, you’re practically royalty yourself. As a Copywriter, you reign over researching. You’re the Queen or King of Concepting. The Honorable Outliner. The Viceroy of Value. The Rex or Regina of Writing. The Earl of Editing. The Pontiff of Proofreading. And you do it all as the Prince or Princess of Personality. Have we taken the royal thing too far? Absolutely. Are we gonna stop? Not a chance.

So, what traits make you so majestic? We’re glad you asked, your Highness. You’re curious, organized, proactive, and creative. You’re not a writer, my liege—you’re a content marketer who just happens to write great copy. You love variety in your work, you rule at writing for a plethora of audiences, and you’re passionate about creating content that gets armies of admirers. But forget bougie writing. You’re a royal who writes like a human, a veritable person of the people.

Must reside in one of the following states: AR, AZ, CO, FL, GA, IL, KS, MI, MO, MT, NC, NY, OH, OK, RI, SC, TX, UT, WA

About VeracityPenicillin changed medicine. The Beatles changed music. And Veracity Insurance Solutions is changing insurance (hey, we can’t all be doctors and musicians). What GEICO did for home and auto insurance — well, we’re doing that for the world of business insurance. We make small business insurance simple, affordable, and buyable online without talking to an agent. We’re growing FAST, and we want you to be a part of it.

A Day in the Life of a Copywriter at VeracityWhile there may not be a “standard day” in the life of a Copywriter, most days consist of convening, collaborating, calendaring, concepting, constructing, copywriting, and creating content (alliteration FTW!) You’ll be regularly preparing copy for our websites, landing pages, lead magnets, emails, case studies, and more. We believe content should always be helpful, insightful, impactful, human, and when the occasion calls for it, entertaining even.

Reporting to the Director of Content, you’ll work closely with a Product Marketing Manager, Designers, SEO Specialists and other teammates to produce helpful, human, and SEO-friendly content that moves people to act. You’ll conduct research on topics, draft content, go through the editing and approval process, and prepare copy that’s ready to be published on our sites and blogs, in videos and ads and beyond. You may on occasion be drafted to help out in other areas, too. “Drafted.” Get it?!

What You Need to SucceedForget B2B or B2C. We believe marketing is H2H: human-to-human. So first, be human. Easy peasy, right? Well, the second is harder: write like one. Not like all of the stuffy, boring-@$$ “marketing speak” you hear every day. We want to write real-world, relatable, revelatory stuff. We’re talking copy that punches them in the face with value and moves people to action. Originality, creativity, and collaboration with others are must-have skills here.

If you’re collaborative and understand the world of digital marketing and advertising, you’ve got what it takes. Experience in insurance or writing content geared to SMB audiences is a huge plus but definitely not required. What is required? The skills of a great content marketer, experience writing for both search engines and humans, and an attitude of being humble, hungry, smart, and proactive.

What We OfferWe offer 160 hours of PTO and two floating holidays. Our “numbers guy” says that’s 4+ weeks which is pretty great. We offer generous salaries, a bonus structure, a great 401k (company match FTW!), 100% free mental health and therapy tools, health/dental/vision plans, and more.But nothing compares to being part of explosive growth and working with some truly remarkable humans. See what they say about working at Veracity: https://youtu.be/DT5n7oU0Hi0

Work Schedule & LocationThis full-time role can be fully remote, a blend of partially remote/partially in-office, or fully in-office in Pleasant Grove, Utah. You’ll work that and your hours out with your manager.

Required Skills and Experience4+ years of copywriting and/or content marketing experienceA verifiable history of writing SEO-friendly content that still sounds humanThe ability to synthesize information from multiple sources to create content that’s both original and engagingA track record as a copywriter of landing pages that convertHistory and experience interviewing others combining their knowledge and your insights into helpful, original, search-engine-friendly contentKnowledge and experience with content/marketing funnelsA mind for metrics and a desire to track your successProficiency in writing original content and editing content written by others (emails, blogs, web content, etc.)A willingness to learn the world of insurance and insurance marketingA creative mindset with a history of writing creative things…creativelyA humble, hungry, smart, and proactive attitude with a penchant for collaborationPreferred Skills and ExperienceUnderstanding of social media principles and/or experience working with social media marketersExperience writing based on the nuance of a variety of channels eg. blogs, videos, emails, text messages, etc. The ability to write in different voices, styles, and tones according to various brands’ needsExperience collaborating with third parties on content (co-publishing, guest blogging, Q&A/spotlighting, etc.)History of or familiarity with agile work environment principlesExperience with office and project management software (eg Monday, MS Suite, Google Workspace, etc.)