Director, Marketing Strategy

Background

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer Walker Sands is committed to diversity, equity, and inclusion and welcomes everyone to our team.

In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc).

If you need reasonable accommodation at any point in the application or interview process, please let us know.

Director, Strategy Role

The Director, Strategy will play an important role in executing high-value client and prospect strategic plans across marketing and digital strategy, and will also play a leadership role in continuing to shape the company’s fast-growing strategy department.

This position requires a strong background in marketing and digital strategy and an ability to think creatively about ideal client business and marketing outcomes, tying action plans to goals and anticipated results. Your focus will be on building integrated marketing programs and strategies that involve multiple channels (brand, paid, MOPs, content, SEO, earned media, etc.). This role will also be responsible for supporting ongoing agency initiatives for reporting and strategic planning for some of the agency’s largest accounts.

Responsibilities

Service delivery leadership and execution for integrated marketing strategy projects and programs, including:

Integrated Marketing + Channel Planning: Review of client business goals and ideal outcomes and analysis of earned, owned + paid marketing channels, especially digital, to create and present integrated marketing plans. Go-to-Market Strategy Development: Review of client business goals and ideal outcomes for products, audiences, or market expansion and analysis of multiple integrated + digital marketing channels to create and present specific marketing strategies for go-to-market, including approach, key marketing messages and direction, channels, KPIs and timelines. This role requires comfort and confidence in presenting directly to clients and executives. Marketing and Competitive Analysis: Collaborate with internal agency teams on marketing brand and channel analysis, including ability to distill key trends and insights from brand, earned, owned, paid and digital channels and align with earned, owned and paid experts on strategies to integrate multiple channels; Use of third-party tools to analyze market and competitive areas of opportunity. Marketing Planning for high-value agency accounts: Leadership surrounding marketing strategy, direction and reporting for internal teams across paid, earned and owned media, bridging the gap to execution of strategies and successful program optimizations. Integrated Program Building for agency sales: Leadership + support on prospect and client discovery calls, focusing conversations on ideal client outcomes and creating recommended plans as a result. Performance Measurement: Establish KPIs and performance metrics to track the effectiveness of integrated and digital marketing initiatives, leading the creation of quarterly and annual reports + planning sessions both internally and externally. Department Leadership: Play a role in the department’s continued growth, supporting the SVP, Strategy on process documentation, services refinement and department operations buildout

Experience

Minimum of 6 years of experience in digital marketing, building and executing strategic marketing plans Expertise, experience and ability to effectively build digital marketing strategies involving multiple digital channels based on desired client outcomes Ability to communicate effectively and work in a team environment, both remotely and in-person Strong ability to prioritize and multitask, working on multiple projects with specific deadlines Positive attitude in a deadline-oriented environment Passion and curiosity for shifting marketing trends Digital domain expertise -- previous work or experience in MOPs, paid, SEO or other digital channels Agency experience, especially in B2B, are a strong plus