Digital Marketing Specialist

Brief Description

Digital Marketing Specialist

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns to promote our products and services. You will have the opportunity to work on various marketing channels, including social media, search engine optimization (SEO), email marketing, and content creation.

Responsibilities

Develop and execute digital marketing strategies to drive brand awareness and drive customer engagement.Create and manage social media campaigns across various platforms, including Facebook, Instagram, Twitter, and LinkedIn.Design and implement SEO strategies to improve organic search engine rankings and increase website traffic.Monitor and analyze website and social media analytics to identify trends and make data-driven recommendations.Collaborate with cross-functional teams to create engaging content for website, blogs, and social media.Manage and optimize email marketing campaigns to increase open rates, click-through rates, and conversion rates.Stay up to date with the latest industry trends and best practices in digital marketing and implement them into our strategies.Strategy Coordination: Collaborates with the marketing manager in the development of marketing activities, strategies, and policies. Coordinates and communicates with Content Creators, oversees social media campaign schedules, and pulls data to determine social media campaigns’ success. Assists the marketing manager in creating promotional activities for community venues. Understanding of traditional and emerging marketing channels. Coordinating successful marketing campaigns from ideation to execution. Graphic Design Experience: Using a variety of technologies and tools, will create various graphics, visual communication content utilizing graphic design processes and principles. Market Research: Understanding KPI’s and defining them specifically for social media. Monitoring all social media content. Tracking the performance of the campaigns. Tracking customer engagement and SEO to optimize campaign content. Establishing relationships/networks of industry professionals or influencers on social media. Maintains knowledge of trends and developments in the markets. Project Management: Ability to plan and allocate resources, preparing budgets, monitoring progress, and keeping stakeholders informed throughout the project lifecycle.

Requirements

The ability to provide a portfolio/portfolio links to demonstrate knowledge and experience is required. Bachelor's degree in marketing, communications, or a related field. A minimum of 1-3 years of experience in social media marketing or content development. Recent graduates with internships will be considered. Graphic Design knowledge and experience to support the creation of content is essential for the success of the position. Proven track record of successfully managing digital marketing campaigns and achieving desired results.Strong understanding of social media platforms, analytics tools, and digital marketing trends. (i.e. Hootsuite).Some knowledge of website analytics tools (i.e. Google Analytics).Proficient in SEO techniques and keyword research tools.Experience with digital media editing tools (i.e. Photoshop, Illustrator, Canva, etc)Excellent written and verbal communication skills.Exceptional analytical and problem-solving abilities.Ability to work independently and manage multiple projects simultaneously.Knowledge of HTML/CSS and website management tools is a plus.Proficient with Microsoft Office Suite or related software. Excellent organizational skills and attention to detail. Detail-oriented approach with ability to work under pressure to meet deadlines. Impeccable time management skills with the ability to multitask. Thorough understanding of principles and methods used to promote, display, and sell products and services. Traveling up to 25%

Benefits

Competitive salary and benefits packageComprehensive health and dental insuranceRetirement savings plan with company matching.Paid time off and holidaysOpportunities for career advancement and professional growthDynamic and collaborative work environment

About Us

Founded upon the vision of providing unparalleled expertise in the communications field, Wecom Fiber strives to develop superior communications networks for our users through state-of-the-art technology, network design, leadership, and partnerships. Wecom Fiber takes pride in the knowledge and standard of work provided to our customers, in a field that continues growing at an outstanding rate. Working alongside some of the largest telecommunications companies in the world, Wecom Fiber is looking for self-motivated leaders looking to grow themselves, and our company along the way.

We offer a lucrative benefits package, competitive wages, overtime opportunities, encouragement & training for advancement in the company, and contagious company culture.

Come see why we are different than your average telecom company!

Note

Wecom, Inc. (and its subsidiaries) complies with all Equal Employment Opportunity (EEO). Wecom, Inc. does not discriminate on the basis of age, race, sex, religion, color, national origin, marital status, genetic information, sexual orientation, gender identity and expression, disability, veteran status, pregnancy status or other status protected by law.