Sr. Media Manager
📋 Role Overview & Responsibilities
Grow with Welch's!
Welch's is on a journey towards our bold ambition of being the global leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary
We're looking for an innovative, tech savvy Senior Media Manager to join Welch's Integrated Marketing & Communications team. You are responsible for leading the day-to-day media planning across brand and product initiatives, to drive a best-in-class consumer experience for paid and owned channels. You will lead our media agency to drive impactful, memorable, and growth-based plans.
Where You'll Work
This role will be based out of our Concord, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives, and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
What You'll Do
Manage the development and execution of full funnel media marketing programs in partnership with brand leaders, and aligning with brand business objectivesLead and own the media agency relationship and planning process, including (but not limited to) briefings, plan development and execution, budget management, billing and measurement Leverage data and consumer insights to optimize plans and provide innovative solutions to reach our defined growth consumerManage existing retailer media JBP relationships and identify and build additional key retail media partnerships in partnership with the sales teamProvide ongoing strategic consultation and education to brand marketing team around new media and digital strategies Champion new and innovative approaches, fostering a culture of continuous learning
Who You Are
Media thought-leader with a passion for driving agile media solutions and using data to inform decisionsPassionate about CPG and staying on top of industry and cultural trends with a keen understanding of shopper media and innovative media technologiesPossess the ability to collaborate with content partners and brand managers. A cross-functional mindset is a must.A strong and clear communicatorSelf-motivated - you can quickly identify needs and lead projects. Someone who can be nimble and is open to change as we obsess the ever-changing consumer and media landscape. Has a knack for multi-tasking - possesses strong project management skills an attention to detail
What You'll Need
B.S. business related field8-10 years in media planning/buying at an agency or client-sideExpertise in building and executing omni-channel media campaigns from awareness to loyalty, including paid social (YouTube, Meta, Pinterest, TikTok, etc.), search, digital (including programmatic), OOH, Product Sampling, Streaming, Audio, Influencer and more.Experience in media measurement, KPI setting/tracking. Deep knowledge of analytic platforms, SEO/SEM and tagging/reportingExperience in agency managementUnderstanding of Store, eCommerce and performance marketing, with experience working in D2C platforms
What You'll Enjoy
Organization with a bold, clear purpose & vision for the futureInclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourselfPassionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the businessHybrid work model: Flexible & collaborative work environment to maximize well-being & successPaid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and rechargePaid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employeesDevelopment & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your careerCompensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)401K plan with Generous Company MatchFlexible Benefits from your first day: Choose the benefits that meet your needs and preferencesHealth, Dental & Vision InsuranceHealth Savings AccountsLife and accident insuranceEmployee Assistance ProgramsTuition reimbursement programAdditional benefits available through Perks at WorkPaid parental (and adoption) leave - Available after 12 months of employment
Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.
Frequently Asked Questions
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Is this position eligible for remote work or visa sponsorship? ▼
This position is located in Concord, MA with potential relocation and sponsorship assistance depending on candidate qualifications.
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