Sales Specialist

Job DescriptionJob SummaryPlay a crucial role in driving sales growth through engaging potential customers, nurturing leads, and converting them into sales opportunities. This position offers an exciting opportunity to contribute to the company's success while working in a fast-paced, results oriented environment. Major Tasks, Responsibilities and Key Accountabilities• Proactively make outbound sales calls to an assigned list of ~300 potential and existing accounts to drive sales growth. Increase penetration within existing customers by increasing the number of categories sold.• Establish and maintain strong relationships with key decision-makers, understanding their business challenges and objectives.• Utilize CRM to manage customer interactions, record sales activities, and update customer information accurately and frequently. Create and manage sales pipeline, ensuring timely follow-ups and progression of leads through sales cycle. Corporate Initiatives and Sales Support:• Execute corporate sales initiatives, promotions, and campaigns to drive sales growth (e.g., cross-sell, WC Rewards). Actively participate in sales meetings, training sessions, and workshops to enhance sales skills.• Continuously improve personal knowledge of products, industry trends, and market conditions to effectively communicate value propositions to customers.• Provide support and guidance to customers regarding product selection, specifications, and applications.• Collaborate with internal teams, including sales managers and product specialists, to address customer inquiries, resolve issues, and ensure timely order fulfillment. Work in close-knit team environment with other Sales Specialists to drive both individual and team performance.• Interpret and analyze KPI dashboards and sales reports to improve sales performance. Provide feedback and recommendations to management based on performance analysis and market trends.Nature and ScopeDemonstrates skill in data analysis techniques by resolving missing/incomplete information and inconsistencies/anomalies in more complex research/data.Nature of work requires increasing independence; receives guidance only on unusual, complex problems or issues. Work review typically involves periodic review of output by a supervisor and/or direct customers of the process.May provide general guidance/direction to or train junior level support or professional personnel.Work EnvironmentLocated in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.Typically requires overnight travel less than 10% of the time.Education and ExperienceTypically requires BS/BA in a related discipline. Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field. Certification is required in some areas.Preferred QualificationsPreferred QualificationsThis position will be based primarily in an office space located at a White Cap branch with the possibility of a limited work from home option at the manager’s discretion after training. White Cap Locations: https://www.whitecap.com/locations 3+ years’ experience in a sales role – REQUIRED.Strong sales and negotiation skills with a track record of achieving or exceeding sales targets.Excellent communication and interpersonal skills, with the ability to build customer relationships. Must have exceptional skills leveraging Salesforce or other CRM platforms and KPI dashboards to meet sales goals.Strong organizational skills to meet sales objectives.Construction industry experience is a plus.Must be comfortable working in a fast-paced environment.Self-motivated and results-oriented with a proactive approach to sales and business development.#LI-SH1