Integrated Marketing Manager

About the OpportunityJoin the WBG team as our Integrated Marketing Manager! As a crucial member of the team, you will be responsible for efficiently managing campaign schedules, as well as digital and retail marketing needs, while collaborating with cross-functional teams to ensure timely task completion. Working closely with the Marketing Operations Manager & VP of Marketing, you will establish and monitor KPIs, analyze day-to-day operational processes and recommend improvements to boost efficiency. We're looking for a problem-solver, team player, self-motivated, detail-oriented, and highly organized individual with excellent time and project management skills. Reporting to the VP of Marketing, this role can work remotely from anywhere in the United States.

What You’ll DoServe as a project management resource for Win Brands Group marketing team, inclusive of brand launches, content (photo and video), print and digital assets, event execution, wholesale marketing needs and more. Maintain a project tracker and keep tight on the GTM process across product and marketing to ensure all teams are meeting timelines and expectations.Develop, implement, and monitor day-to-day operational systems, processes and policies that provide visibility into goals, progress, and obstacles for our key initiatives.Manage multiple project and campaign schedules, modeling strong project management rigor and clear communication across the organization.Own and update the wholesale go-to-market calendar and collaborate on key wholesale marketing activities, including sell-in, seasonal sell-thru activations & promotions, as well as new retail doors and partner launches.Brief and collaborate with the Creative team to conceptualize and develop high-quality marketing materials and content for use in trade events and in-store, including signage and displays, catalogs, sell sheets, digital/social assets, and trade event booth design.Collaborate with the Marketing team to establish key performance indicators (KPIs) and analyze relevant metrics for daily operations, while ensuring timely and efficient task completion.Understand KPIs and sell-through targets for campaigns, product launches, events, retail, etc. Help manage goals, and work to pull necessary levers to accomplish goals of the business.Evaluate the current operational processes and performance for all Win Brands and cross-functionally, and provide recommendations for improvement as needed.Partner with cross-functional teams to develop and manage campaigns and projects on budget and within designated timeline; examples include but are not limited to:Assign tasks to internal teams, manage workloads and prioritize tasks accordingly.Assist the product team on product handover to marketing, getting samples organized and shipped for marketing/retail purposes, and keeping teams up to date on all product launches. Become the expert on knowing the products’ features and benefits and communicate all necessary information with teams.Collaborate with cross functional channels as needed and communicate all expectations, changes, and progress to all necessary parties.Collaborate with the wholesale team for retail marketing programs, inclusive of sales materials, point of purchase collateral, print vendors, and retail relationships.Work closely with our Amazon marketplace agency to manage needs inclusive of imagery updates, copy, etc.Work with the Community team to create strong brand credibility and drive engagement through Social Media.Foster a trustworthy, inclusive, and productive environment by leading with integrity and offering constructive feedback.Collaborate with external partners, including outside agencies and vendors, to ensure effective communication and successful project outcomes.Collaborate with Product, Partnership, and Wholesale teams to assess marketing materials and programs, and maximize their impact company-wide.Organize and manage marketing assets for our three primary sales channels (ecommerce, wholesale, and Amazon) for both internal and external use.

What You’ll Bring3+ years of experience in marketing or project management in CPG a company.Practical knowledge of key marketing tactics and KPIs, including the ability to manipulate metrics to improve overall financial impact.A solutions-focused problem solver who can think creatively and independently, developing ideas that lead to positive changes and improvements.Familiarity with some of the following tools: Asana, Airtable, Slack, Shopify, GA, Google suite, Klaviyio, etc. Ability to be influential, persuasive, and maintain an entrepreneurial spirit.A deep understanding of brand voice and aesthetic.Experience in a CPG brand, ideally with an understanding of DTC, wholesale, and Amazon.Ability to work with diverse personalities, and be a team player.Comfort working in fast-changing, fast-paced environments with tight deadlines.Self-motivation and detail-orientation, along with excellent time and project management skills and strong interpersonal skills, and the ability to function well in a collaborative, team-oriented environment.Ability to gracefully balance large initiatives with small requests.