Senior Brand Manager - Campaigns

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

YETI is looking for a driven and talented creative, analytical, and results-oriented Senior Brand Manager to help implement the strategic development and execution of brand priorities and communications for YETI. Candidates should have a deep understanding of global brand building and passion for developing and implementing customer-obsessed, insights-driven integrated marketing campaigns. The position will require equal parts imagination and execution.

This role will partner closely with our internal Creative and Content teams, Community Marketing, and Product teams to advance the business and brand across all marketing channels. You will be a tenacious marketer who brings thought leadership and a strong point of view to your work. It requires an ability to see the big picture, while building roadmaps and processes to scale; rolling up sleeves and executing in a fast-paced environment.

Position Type (See Workplace Approach Below): Hybrid

Responsibilities

Bring ideas, passion and capability to every opportunity to help us grow and protect the YETI brandWrite and communicate briefs for use by internal teams and external partners that distill customer insights, business objectives, and success criteria into actionable creative developmentDevelop deeply resonant campaigns for product launches, commercial moments, and seasonal considerations – initiate the work, guide the work, inspire the work, deploy the workUtilize consumer insights to design and implement globally applicable campaign strategies, product positioning, brand messaging, and communications to drive business goalsWork closely with DTC and product teams; enabling them to meet their commercial objectives by providing them with on-brand communication materialsWork closely with domestic and international teams to ensure alignment with the overall global strategy; define and communicate modifications based on local market needsInspire us. Challenge us. Help translate us.

Qualifications

Bachelor’s Degree or equivalent experience in a similar industryAt least 6 years of experience with direct-to-consumer marketing in brand management/brand strategyAt least of 2 years managing and leading brand management/strategy teamsHave a deep understanding of the customer, with obsessive understanding of new trends, and opportunities.Excellent strategic customer-focused thinking skills; experience using data and metrics to back up assertions of business valueTrack record of building strong global brandsPossess a deep understanding of the various functional aspects of a marketing organization, plus digital/social media landscapesStrong analytical skills used to synthesize information and formulate synopses, identify issues, turn insights into actions, and propose solutions in written documentation is a vital component to the jobExcellent written and verbal communication; ability to interact at senior levels of the organizationCross-functional experience leading teams/managing multiple agencies and establishing process to drive initiatives forwardA passion for getting work done, even when at times it is outside the scope of the jobNimble, resourceful, accurate, and detail-oriented; thrive in both independent and collaborative work environments

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our YETIzens. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/dei.html

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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